EMILIO CID
Art Director / Web Developer
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Branding Campaign / UI UX Design

BMW Group

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Role
Art Director
Start
Nov 2018
Launch
Jan 2019
Client
BMW

Client

Capella-McGrath is a premium multilingual service provider based in Germany. that has different clients in the automotive industry such as: BMW Group, Mercedes Benz, etc. This time I had to carry out a project for his client BMW.


Client Requirements

Problem

The Spanish-speaking market is quite strong in the USA and BMW did not have any communication adapted to this target group. We propose a design with content written in Spanish aimed at potential American customers.

Solution

Presentations were designed, adapted and translated for BMW, Mini and Rolls Royce, always keeping the same style in all.

Opportunity

We also developed a wireframe mobile UI UX app that interactively explains all presentation content.










UI UX wireframe

Part of the proposed design for the realization of a mobile application that helps Spanish-speaking customers in the US. browse all concepts.