EMILIO CID
Art Director / Web Developer
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Branding

Durham International

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Role
Art Director
Start
10 Nov 2019
Launch
10 Dec 2019
Client
Durham International

I.

Understand the Client

Durham International is a Swiss company specialized in the import and export of goods.

A logo with a slant gives the touch of dynamism and movement of airlines companies.

II.

Logo Design, Typography and Stationery

The logo is composed of the negative space that forms the union of the letters d and i. In addition, it leans imitating the shape of the tail of an airplane to give it the movement of a transport company

To maintain the Swiss identity we used one typeface in 3 different weights.

Suisse Intl Bold for the logotype; and Suisse Regular & Light, for the rest of the text.