EMILIO CID
Art Director / Web Developer
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Advertising campaign

Fresc Co Restaurants

Role
Art Director
Start
Feb 2009
Launch
May 2009
Client
Fresc Co

Client

Fresc Co is a Spanish restaurant chain specialized in fresh market products, especially salads of all kinds.

Business Requirements

Problem

Fresc Co wanted to launch its summer campaign dedicated to salads with recipes from various countries around the world.

Solution

We proposed a campaign that would show the salads already prepared, presented in their bowls and without distractions around. We wanted a very clean, direct and clear layout with a touch of grace.

Opportunity

The edges of the white, unmarked plate on the salad were a good place to locate the immigration stamps of many countries. Which gave the idea that they had traveled and arrived at Fresc Co. An idea that was arrived at after discarding several options that were not so simple and immediate to understand.