Fresc Co is a Spanish restaurant chain specialized in fresh market products, especially salads of all kinds.
Fresc Co wanted to launch its summer campaign dedicated to salads with recipes from various countries around the world.
We proposed a campaign that would show the salads already prepared, presented in their bowls and without distractions around. We wanted a very clean, direct and clear layout with a touch of grace.
The edges of the white, unmarked plate on the salad were a good place to locate the immigration stamps of many countries. Which gave the idea that they had traveled and arrived at Fresc Co. An idea that was arrived at after discarding several options that were not so simple and immediate to understand.