Capella & McGrath / BMW Group
Copywriting Translation and Art Direction
Capella-McGrath is a premium provider of multilingual services based in Germany. One of their clients is the BMW Group. I have translated these three different texts for Rolls Royce, Mini and BMW. From English to Spanish. Keeping the same meaning as the original but adapting it to the Spanish Speaking market in the USA. I added the artwork for presentation purposes.
BMW. Happy: Challenging, cultivated and dynamic.
MINI. Enthusiastic: Outgoing, inclusive and chic.
ROLLS ROYCE. Presence: Grace, strength and effort.