EMILIO CID
Art Director / UX UI Designer
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Branding

Durham Intl.

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Role
Art Director
Client
Durham Intl.

I.

Understand the Client

Durham International is a Swiss company specialised in logistics.

A logo featuring a bold cross imparts the impression of a strong and dependable logistics company that proudly reflects its Swiss heritage.

II.

Logo Design, Typography and Stationery

The logo is composed of the negative space formed by the shadow of a proportional Swiss cross, which is meticulously measured in alignment with the typography.

The typography in the logo is thoughtfully aligned to maintain balance and is positioned at a proportional distance from the image. The full stop at the end has been enlarged to match the image's proportions.

To preserve the Swiss identity, we've utilised Suisse Intl as the typeface in three distinct weights. Suisse Intl Bold is used for the logotype, while Suisse Regular and Light are employed for the remaining text.