Branding
Durham Intl.
Role
Art Director
Client
Durham Intl.
Understand the Client
Durham International is a Swiss company specialised in logistics.
A logo featuring a bold cross imparts the impression of a strong and dependable logistics company that proudly reflects its Swiss heritage.
II.
Logo Design, Typography and Stationery
The logo is composed of the negative space formed by the shadow of a proportional Swiss cross, which is meticulously measured in alignment with the typography.
The typography in the logo is thoughtfully aligned to maintain balance and is positioned at a proportional distance from the image. The full stop at the end has been enlarged to match the image's proportions.
To preserve the Swiss identity, we've utilised Suisse Intl as the typeface in three distinct weights. Suisse Intl Bold is used for the logotype, while Suisse Regular and Light are employed for the remaining text.
III.
Use of logo, Colour Palette & Application
Red and white are the main colours used in branding. Red is powerful, alive. White is clean, pure and honest. Besides, red and white are the colours of the Swiss flag.
It was also complemented with three shades of grey and black to create a variety of tones for all the brand.
