Role
Art Director
Client
Fresc Co
Advertising campaign
Fresc Co Restaurants
Client
Fresc Co is a Spanish restaurant chain specialised in fresh market products, especially salads of all kinds.
Business Requirements
Problem
Fresc Co wanted to launch its summer campaign dedicated to salads with recipes from various countries around the world.
Solution
We prepared the photo shoot of all the products with a specialised photographer. Then, the main campaign was launched with the salads already prepared, presented in their bowls.
Opportunity
The edges of the white bowls or plates were a good place to add airport immigration stamps to create the idea that the salads had travelled to different countries before arriving at Fresc Co.
