EMILIO CID
Art Director / UX UI Designer
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Advertising campaign

Fresc Co Restaurants

Role
Art Director
Client
Fresc Co

Client

Fresc Co is a Spanish restaurant chain specialised in fresh market products, especially salads of all kinds.

Business Requirements

Problem

Fresc Co wanted to launch its summer campaign dedicated to salads with recipes from various countries around the world.

Solution

We prepared the photo shoot of all the products with a specialised photographer. Then, the main campaign was launched with the salads already prepared, presented in their bowls.

Opportunity

The edges of the white bowls or plates were a good place to add airport immigration stamps to create the idea that the salads had travelled to different countries before arriving at Fresc Co.