EMILIO CID
Art Director / UX UI Designer
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Advertising campaign

Fresc Co Restaurants

Role
Art Director
Start
Feb 2009
Launch
May 2009
Client
Fresc Co

Client

Fresc Co is a Spanish restaurant chain specialized in fresh market products, especially salads of all kinds.

Business Requirements

Problem

Fresc Co wanted to launch its summer campaign dedicated to salads with recipes from various countries around the world.

Solution

Weeks before introducing the salads to the restaurants, we took the opportunity to carry out an anticipation campaign with the image of an airplane window and a message that aroused curiosity. Meanwhile, we did the photo shoot of the products with an especialised photographer. Then, the main campaign was launched with the salads already prepared, presented in their bowls and with a flag from the country of origin.

Opportunity

The edges of the white plate were a good place to locate the immigration stamps of the different countries, which they had traveled before arriving at Fresc Co.