Medical Experience First is a new health research community that conducts medical-pharmaceutical surveys. Clients are patients, caregivers, doctors and specialized nurses. The purpose of the website is to facilitate customers being able to participate in research studies while getting paid for it. More importantly, to explain to them that the company will not use their personal data for any other reason than for the research.
Currently there are less than a handful of companies specialising in health research that have a website dedicated exclusively to recruiting patients, caregivers, doctors and nurses. Besides that, there is not much presence in social networks. So we were starting from scratch. Users were also quite concerned that their personal information would get disclosed.
Create all brandind and a website that it is easy to navigate for the different users, that has a form where they can check current medical surveys and remind them that their personal information would be protected.
Design a completely new brand that includes name, logo, website content and social networks that are friendly, reliable and modern. In addition, the website should be connected with social networking, easy to navigate by the users, and easy to update by the client.
