Medical Experience First is a new health research community that conducts medical-pharmaceutical surveys. Clients are patients, caregivers, doctors and specialized nurses. The purpose of the website is to facilitate customers being able to participate in research studies while getting paid for it. More importantly, to explain to them that the company will not use their personal data for any other reason than for the research.
Currently there are less than a handful of companies specialising in health research that have a website dedicated exclusively to recruiting patients, caregivers, doctors and nurses. Besides that, there is not much presence in social networks. So we were starting from scratch. Users were also quite concerned that their personal information would get disclosed.
Create all brandind and a website that it is easy to navigate for the different users, that has a form where they can check current medical surveys and remind them that their personal information would be protected.
Design a completely new brand that includes name, logo, website content and social networks that are friendly, reliable and modern. In addition, the website should be connected with social networking, easy to navigate by the users, and easy to update by the client.
Logotype & Background
We created the logo and the name: Medical Experience First. It represents the five fingers of a hand:
- The index refers to being the first
- The three fingers together the letter M from medical
- The thumb part of the letter X, from experience
Vibrant and cheerful colour were chosen to represent people of different ages, conditions and states of health.
The logo can be used in a variety of backgrounds including black and white tones.
II. UX UI Web Design & Social Media
UX UI Interaction
Navigation is easy. This streamlines the user experience and helps eliminate confusion.
To maintain a campaign unit, Instagram, Twitter, Facebook and LinkedIn have similar headers.
A first newsletter has been created with information about the company. Also it shows benefits and links to the website, social media, actual survey and a sign up form.
We have used part of the logo design and colours for posting news and announcements in all social media. We also keep updating and writing content of the website and the statements of the social networks.