A sustainable brand rooted in nature, balance and conscious consumption.
Senior Art Director: Led brand strategy, logo design and eco-conscious packaging system
Created a holistic brand identity for Bliss Salads, a healthy Dutch eatery. Designed a yin-yang inspired logo, earthy color palette and a full packaging system printed on recycled materials with intentional "misprint" alignment to reflect sustainability and handcrafted care.
Create a clear, appealing identity for a Dutch fast-casual restaurant that serves only salads and smoothies, plus its own products like wine and jam, without looking clinical or overly "healthy".
Designed the full brand system: logo, packaging and in-store visuals for salads, smoothies, wine and jam. The goal was simplicity with warmth, making everyday healthy food feel inviting, not restrictive.
The brand felt cohesive across every touchpoint, from bowl to bottle, giving customers a consistent, friendly experience that matched the food: fresh, straightforward and genuinely tasty.
Establishing the core visual language through organic typography, an earthy color palette, and a logo inspired by balance.
A cohesive, eco-conscious system printed on recycled materials, featuring intentional "misprint" alignment to reflect handcrafted care.
Extending the brand into the physical space through clear, warm, and inviting environmental graphics.
