A sustainable brand rooted in nature, balance and conscious consumption.
Senior Art Director — Led brand strategy, logo design and eco-conscious packaging system
Created a holistic brand identity for Bliss Salads — a healthy Dutch eatery. Designed a yin-yang inspired logo, earthy color palette and a full packaging system printed on recycled materials with intentional “misprint” alignment to reflect sustainability and handcrafted care.
Create a clear, appealing identity for a Dutch fast-casual restaurant that serves only salads and smoothies — plus its own products like wine and jam — without looking clinical or overly ‘healthy’.
Designed the full brand system: logo, packaging and in-store visuals for salads, smoothies, wine and jam. The goal was simplicity with warmth — making everyday healthy food feel inviting, not restrictive.
The brand felt cohesive across every touchpoint — from bowl to bottle — giving customers a consistent, friendly experience that matched the food: fresh, straightforward and genuinely tasty.
