A new platform connecting patients, caregivers and medical professionals with paid health research studies.
Senior Art Director — Led end-to-end brand creation: strategy, naming, identity and digital experience.
Created the complete brand identity and digital platform from scratch — including naming, logo, colour system and UI. The design centres on ethical transparency: participants are fairly compensated, their data is rigorously protected and every visual element reinforces trust, clarity and human dignity.
Help a health-tech startup connect two very different groups: patients and caregivers looking for medical studies, and pharmaceutical companies wanting to recruit them — through a simple, trustworthy website.
Created the name, logo and full website — including a dynamic form system that lets labs publish new studies while participants find relevant opportunities. Designed it so the owner could update content easily, without needing a developer.
The platform became a working bridge between real people and research teams — clear enough for non-technical users, structured enough for professional use, and flexible enough to grow.
