A new platform connecting patients, caregivers and medical professionals with paid health research studies.
Senior Art Director: Led end-to-end brand creation, strategy, naming, identity and digital experience.
Created the complete brand identity and digital platform from scratch, including naming, logo, colour system and UI. The design centres on ethical transparency: participants are fairly compensated, their data is rigorously protected and every visual element reinforces trust, clarity and human dignity.
Help a health-tech startup connect two very different groups: patients and caregivers looking for medical studies, and pharmaceutical companies wanting to recruit them, through a simple, trustworthy website.
Created the name, logo and full website, including a dynamic form system that lets labs publish new studies while participants find relevant opportunities. Designed it so the owner could update content easily, without needing a developer.
The platform became a working bridge between real people and research teams, clear enough for non-technical users, structured enough for professional use, and flexible enough to grow.
A complete visual language built on trust, clarity and medical credibility, featuring a distinctive logo, structured typography and an accessible colour palette.
A user-centred platform with dynamic form systems that balance simplicity for participants with powerful tools for research teams.
