EMILIO CID
Art Director / UX UI Designer
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Branding Campaign / UI UX Design

BMW Group

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Role
Art Director
Start
Nov 2018
Launch
Jan 2019
Client
BMW

Client

Capella-McGrath is a premium multilingual service provider based in Germany that has different clients in the automotive industry such as: BMW Group, Mercedes Benz, etc. I have worked with them in the past and I wanted to create a project presentation and a mobile app prototype based in a transcription that I did for their client BMW.


Client Requirements

Problem

The Spanish-speaking market is becoming quite strong in the USA and the BMW Group did not have any communication adapted to this target group.

Solution

Based in the transcription of their presentation for BMW I have created an animated presentation with content written in Spanish aimed at potential American customers.

Opportunity

In addition, I created a mobile app prototype that allows the user to interactively navigate through any of the BMW vehicles to learn more about their features. I used the BMW i8 Specs, Engine, Top Speed, and other details as an example. In the application, there is a call to action button with a link to their local BMW centre.




External Link Prototypes

UI Prototype
Adobe XD Prototype >>