A bilingual app and presentation for Spanish-speaking customers.
UI/UX Design: Bilingual App
Motion & Presentation: Stakeholder Materials
Created a Spanish-language BMW configurator app and an animated stakeholder presentation, enabling U.S. Spanish-speaking customers to customise their vehicle and find local dealers, backed by a motion-driven brand narrative.
Spanish-speaking customers in the U.S. did not have a dedicated way to explore BMW models in their language. At the same time, BMW's internal teams needed better presentation materials to connect with Hispanic markets.
I built an interactive prototype where users could configure BMW vehicles and find nearby dealers, all in Spanish. I also created a video intro and presentation slides for BMW's internal pitch, ensuring everything felt authentic to Hispanic culture while maintaining BMW's premium feel.
Delivered two key assets: a customer-facing app experience and internal presentation materials. Both helped BMW connect with Spanish-speaking audiences effectively, serving both end users and internal stakeholders.
Designed an intuitive vehicle configuration and dealer locator experience, fully localised for Spanish-speaking customers in the U.S. market.
Streamlined the vehicle customisation process with clear visual feedback and intuitive navigation.
Integrated geolocation features to help users easily find and connect with nearby Spanish-speaking dealerships.
Ensured all copy, imagery and interactions felt authentic and respectful to the target demographic.
Created comprehensive bilingual presentation materials and motion graphics for internal BMW stakeholders, designed to secure buy-in for the Hispanic market strategy.
