A bilingual app and presentation for Spanish-speaking customers.
UI/UX Design:
Bilingual App
Motion & Presentation:
Stakeholder Materials
Created a Spanish-language BMW configurator app and an animated stakeholder presentation — enabling U.S. Spanish-speaking customers to customize their vehicle and find local dealers, backed by a motion-driven brand narrative.
Spanish-speaking customers in the U.S. didn't have a way to explore BMW models in their language. At the same time, BMW's internal teams needed better presentation materials to connect with Hispanic markets.
I built an interactive prototype where users could configure BMW vehicles and find nearby dealers — all in Spanish. I also created a video intro and presentation slides for BMW's internal pitch, making sure everything felt authentic to Hispanic culture while keeping BMW's premium feel.
Two deliverables: a customer-facing app experience and internal presentation materials. Both helped BMW connect with Spanish-speaking audiences — one for end users, one for stakeholders.
Created comprehensive bilingual presentation materials for BMW stakeholders, designed to engage Hispanic markets through culturally relevant digital experiences.
