A Web3-native brand and experience built on Reputation, Membership, and Access.
Creative Director: Built the brand, characters and full digital experience from scratch
A Web3-native brand built on real-world assets, storytelling and access, featuring a narrative board game, launchpad platform and full visual identity.
Introduce a Web3 platform that tokenises real-world assets (RWAs) by creating an engaging, accessible entry point for non-crypto-native audiences, blending education, storytelling and investment.
Creative Director: Built the brand, characters and full digital experience from scratch. Defined the brand identity, designed the UX/UI for the core platform, and developed a narrative-driven board game to demystify RWA ownership. Created the launchpad website, storyboarded promotional videos, guided illustrators on historical character visuals, refined copywriting for lore and supervised motion content to ensure consistent, human-centred messaging.
Delivered a cohesive ecosystem where complex Web3 concepts feel tangible and trustworthy, using story, play and clear design to bridge the gap between real estate, blockchain and everyday users.
Developed a distinct punk-neon aesthetic and historical character roster to ground the abstract concept of blockchain in tangible, engaging storytelling.
Brought the board game to life through motion design, showcasing the interactive mechanics and vibrant visual style of the gameplay loop.
Designed the Web3 launchpad and main website to ensure a seamless, trustworthy, and intuitive user journey for onboarding and asset management.
