A Web3 brand and experience built on Reputation, Membership and Access.
Creative Director. I built the brand, the characters and the full digital experience from scratch.
A Web3 brand built on real-world assets, storytelling and access, with a roll game for mobile and desktop, a launchpad platform and a full visual identity.
Introduce a Web3 platform that tokenises real-world assets to people who have never used crypto. It needed an engaging, friendly way in, mixing education and storytelling.
I led the creative direction from start to finish. I defined the brand identity and logo, designed the UX/UI for the platform and created a roll game for mobile and desktop that explains how real-world assets work. I also built the launchpad website, storyboarded promotional videos, guided an illustrator on the historical characters, refined the lore and copy, and supervised social ads and motion content.
A single ecosystem where complex Web3 ideas feel clear and trustworthy. Story, play and simple design connect real estate, blockchain and everyday users.
Monumenta is a roll game by Demonopol, built for mobile and desktop. You roll the dice, travel to a world monument, meet a historical figure and take a quiz to earn coins and rolls. Marked monuments build your collection. I designed the flow and screens and guided the illustrator on the characters. The screens below show the mobile version.
Concept and design by Emilio Cid, 2026. Not to be reused or reproduced without permission. Coins are play money with no real value.
