A Web3-native brand and experience built on Reputation, Membership, and Access.
Creative Director — Built the brand, characters and full digital experience from scratch
A Web3-native brand built on real-world assets, storytelling and access — featuring a narrative board game, launchpad platform and full visual identity.
Introduce a Web3 platform that tokenises real-world assets (RWAs) by creating an engaging, accessible entry point for non-crypto-native audiences — blending education, storytelling and investment.
Led end-to-end creative direction: defined the brand identity and logo, designed the UX/UI for the core platform and developed a narrative-driven board game to demystify RWA ownership. Created the launchpad website to support funding efforts, storyboarded promotional videos, guided an illustrator on historical character visuals, refined copywriting for lore and clarity and supervised social media ads and motion content to ensure consistent, human-centred messaging.
Delivered a cohesive ecosystem where complex Web3 concepts feel tangible and trustworthy — using story, play and clear design to bridge the gap between real estate, blockchain and everyday users.
