Selected Works
Senior Art Director — A curated showcase of brand identities created for startups, scale-ups and cultural institutions across Europe and the US.
From naming and visual systems to tone of voice and application guidelines, each identity was built to resonate emotionally while delivering strategic clarity in crowded markets.
Create simple, ownable identities for small businesses and community initiatives — each with limited budgets but real needs for clarity, warmth and practical application.
Designed three complete identity systems: a logo and communication suite (tote bag, email template) for an animal shelter; a coffee brand with logo and packaging; and a surf shop identity applied across apparel (caps, T-shirts) and interior signage. Each was built to be easy to use, reproduce and scale — even without a design team.
Each brand gained a clear visual voice that worked immediately in the real world — from shelf to street to inbox — proving that thoughtful design doesn’t require complexity to be effective.
