St. James's Place

A wealth management app designed for senior investors.

Financial Services

UI Design: Mobile App
UX Development: Smart IQ Forms Automation

Project Summary

An intuitive app for senior investors, offering clear portfolio insights, direct advisor access and trusted financial guidance — all through a calm, accessible interface.

The challenge

Help elderly clients access their financial information independently through a clear, trustworthy digital interface.

My role

UI Design: Mobile app interface, visual system, and component library — including dashboards, news, and advisor contact — with large typography and accessibility for senior users.

UX Development: Smart IQ onboarding forms with adaptive logic and e-signature, designed to reduce friction and ensure compliance.

The outcome

Delivered a calm, easy-to-use experience that helped older clients manage their finances with confidence — reducing reliance on paper, phone calls or in-person visits.

Mobile App Interface — UI Designer

Designed for clarity and trust, using large typography and high-contrast colours to support senior users.

Mobile App UI
Account details App
Adviser section
News Feed
Article
User with app
Smart IQ Forms Automation — UX Development

Transformed traditional paper and PDF forms into intelligent digital forms using SmartIQ platform with conditional logic and e-signature integration.

What I did

Transformed traditional paper and PDF forms into intelligent digital forms using SmartIQ platform. Implemented conditional logic to create a conversational, interview-style experience.

How it works

Conditional logic adapts forms based on user responses, showing only relevant sections. Users skip irrelevant pages and complete forms faster. The interview-style flow provides step-by-step guidance with integrated legal e-signature for compliance.

The benefit

Reduced form completion time by eliminating unnecessary fields, while ensuring full legal compliance through integrated e-signature verification.

*Internal tool — screenshots unavailable due to confidentiality

BMW

BMW

App Design & Presentation