St. James's Place

A wealth management app designed for senior investors.

Financial Services

UI Design: Mobile App
UX Development: Smart IQ Forms Automation

Project Summary

An intuitive app for senior investors, offering clear portfolio insights, direct advisor access and trusted financial guidance, all through a calm, accessible interface.

The challenge

Help elderly clients access their financial information independently through a clear, trustworthy digital interface.

My role

UI Design: Mobile app interface, visual system, and component library, including dashboards, news, and advisor contact, with large typography and accessibility for senior users.

UX Development: Smart IQ onboarding forms with adaptive logic and e-signature, designed to reduce friction and ensure compliance.

The outcome

Delivered a calm, easy-to-use experience that helped older clients manage their finances with confidence, reducing reliance on paper, phone calls or in-person visits.

Mobile App Interface — UI Design

Designed for clarity and trust, using large typography and high-contrast colours to support senior users.

Full Mobile App Dashboard UI Overview
Account details screen
News and insights feed
Adviser contact section
Article reading view
Lifestyle image of senior user with app
Smart IQ Forms Automation — UX Development

Transformed traditional paper and PDF forms into intelligent digital forms using SmartIQ platform with conditional logic and e-signature integration.

What I did

Transformed traditional paper and PDF forms into intelligent digital forms using SmartIQ platform. Implemented conditional logic to create a conversational, interview-style experience.

How it works

Conditional logic adapts forms based on user responses, showing only relevant sections. Users skip irrelevant pages and complete forms faster. The interview-style flow provides step-by-step guidance with integrated legal e-signature for compliance.

The benefit

Reduced form completion time by eliminating unnecessary fields, while ensuring full legal compliance through integrated e-signature verification.

*Internal tool — screenshots unavailable due to confidentiality

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